I Heart Travel

2018 – Present

I Heart Travel is a suite of bootstrapped adventure travel apps designed to get you out of the house and exploring your surroundings. We believe real-world experiences are the secret to a happy and healthy life. These apps include the popular U.S. road trip app, Fotospot, as well as a few targeted apps that work offline for travel destinations like Maui, Oahu, Joshua Tree, Death Valley, the Pacific Coast Highway, and Napa Valley.

My role: Founder

Download: Fotospot App
Instagram: @fotospotapp

CTTNBLND Tees

2024 – Present

Unique, locally inspired, super soft graphic tees designed by emerging artists. This MVP is built on Shopify and current collections include Palos Verdes, Venice Beach, Wanderlust, and the official Fotospot app collection.

My role: Founder & Artist

Instagram: @cttnblnd

Beachbody (BODi)

2021 – 2023

Oversaw a team of 25+ UX, Product Design, and Research professionals for The Beachbody Co. (BODi), across web, iOS, Android, Bike, and OTT platforms (Apple TV, Roku, and Fire TV).

Notes on the logo concept: The heart is the hardest working muscle in the body. Fun fact: if you rotate a heart 90 degrees clockwise, it magically turns into the letter “B.” Outline this “B” and, voila, a second “B” appears in the negative space, giving you “BB” for Beachbody. Finally, adding a circle around this design creates a sense of community and belonging.

My role: Group VP, UX & Product Design

Ronnie Sprinkles NFT Collection

2021 – 2022

Ronnie Sprinkles was a generative NFT collection. It consisted of 5,000 unique NFTs made from over 160 hand-drawn traits, plus more than 30 legendary one-of-a-kind pieces. Each Ron Ron costs .03 ETH (+ gas), with a portion of the primary market proceeds benefiting the GracieStrong Foundation.

My role: Artist

Pizza Party

2019 – 2021

Pizza Party was a venture-funded digital goods and print-on-demand marketplace for iOS where you buy and collect rare, one-of-a-kind digital stickers (to use in iMessage, Snapchat, Instagram, and email) and real life products like backpacks, canvas prints, temporary tattoos, vinyl stickers, throw pillows, and tote bags.

The platform featured stickers from independent artists with 50,000 digital stickers collected, 40,000 downloads, and rated 4.7 stars on 800+ ratings in the Apple App Store.

My role: Founder

Petco

2017 – 2019

As Petco’s first EIR, Product Innovation, I supported all Petco brands in Product, Design, and UX. I also founded and served as General Manager of Petco’s first iOS app, called Heads & Tails. Heads & Tails was a pet selfie app that paid users $10 if their photo received 100 likes and donated another $10 in their name to help animals in need. This app was very successful in attracting new, millennial customers to Petco.

In less than a year, Heads & Tails had over 100,000 downloads, was rated 4.7 stars (from 5,400+ ratings), averaged 1,200 daily active users, generated over 220,000 selfies, 13 million+ selfie likes, 100,000 pet profiles, and donated over $350,000 to the Petco Love Foundation (a charity dedicated to helping animals).

My role: Executive in Residence, Product Innovation

Leaf Group

2013 – 2017

As a member of the executive leadership team, I supported all of our brands in design, UX, product, and mobile (responsive web and iOS/Android apps). These properties included Cuteness.com, eHow, LIVESTRONG, Saatchi Art, The Other Art Fair, and Society6, to name a few.

My role: SVP Product Design + UX

Download: Saatchi Art App

Original Paintings

2013 – Present

In addition to all my digital work, on occasion I’ve been known to paint with acrylic on wood panels. Over the past few years, I’ve sold 63 paintings in 12 different countries. You can see my portfolio of work on the Saatchi Art website.

My role: Artist

Cuteness.com

2008 – 2015

Cuteness is a super pawesome pet community made exclusively for pets, by pets. It’s a place where your dogs, cats, fish, birds, reptiles (or anything else for that matter), can have their very own Facebook-style profile complete with photos, videos, status updates, friends, comments, and more!

Cuteness grew from a fun idea to 2.5MM+ monthly visits and over 320K Facebook fans.

My Role: Founder

Acquired by Leaf Group in June 2015.

The Pixel Awards

2006 – 2014

Pixel Awards are the leading international awards program honoring exceptional design & technology since 2006.

Our goal has always been to reward and elevate exceptional design & technology that help inspire and advance our industry. Our audience of makers and inventors – whether they are brands, designers, technologists, or business owners – make some of the best work in the industry.

Acquired by Your Majesty in February 2014.

My role: Founder

Razorgator Tickets

2009 – 2012

As the Product and Creative Lead for the entire Razorgator ticketing business, I oversaw Razorgator.com, TickCo.com, PrimeSport.com, Noisetap, and SuiteAgent, managing a team of over 25 in product management, design, content, front-end development, marketing, and business analytics, along with numerous contractors.

My role: VP Product + Design

Crowdrise

2008 – 2010

Crowdrise is the world’s largest and fastest growing fundraising platform dedicated exclusively to charitable giving. Crowdrise is used by millions of individuals to raise money for personal causes and their favorite charities.

Acquired by GoFundMe in January 2017.

My role: Product + Design

Ticketmaster

2003 – 2009

As the Creative Lead for the entire Ticketmaster business, I was responsible for all print, web, advertising, and marketing creative. I managed Ticketmaster’s 35-person Creative division, which included design, front-end development, project management, content, and numerous freelancers, overseeing the workflow and creative process from start to finish. Additionally, I was responsible for staff development, including hiring designers, editors, and developers.

My role: VP, Creative