Beachbody (BODi)

2021 – 2023

Oversaw a team of 25+ UX, Product Design, and Research professionals for The Beachbody Co. (BODi), across web, iOS, Android, Bike, and OTT platforms (Apple TV, Roku, and Fire TV).

Notes on the logo concept: The heart is the hardest working muscle in the body. Fun fact: if you rotate a heart 90 degrees clockwise, it magically turns into the letter “B.” Outline this “B” and, voila, a second “B” appears in the negative space, giving you “BB” for Beachbody. Finally, adding a circle around this design creates a sense of community and belonging.

My role: Group VP, UX & Product Design

Views [post-views]