2017 – 2019

As Petco’s first EIR, Product Innovation, I supported all Petco brands in Product, Design, and UX. I also founded and served as General Manager of Petco’s first iOS app, called Heads & Tails. Heads & Tails was a pet selfie app that paid users $10 if their photo received 100 likes and donated another $10 in their name to help animals in need. This app was very successful in attracting new, millennial customers to Petco.

In less than a year, Heads & Tails had over 100,000 downloads, was rated 4.7 stars (from 5,400+ ratings), averaged 1,200 daily active users, generated over 220,000 selfies, 13 million+ selfie likes, 100,000 pet profiles, and donated over $350,000 to the Petco Love Foundation (a charity dedicated to helping animals).

My role: Executive in Residence, Product Innovation

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