Heads & Tails

Heads & Tails by Petco was a pet selfie app that paid you $10 if your photo hit 100 likes and donated another $10 in your name to help animals in need. This app was very successful in attracting new, millennial customers to Petco.

In less than a year, Heads & Tails had over 100,000 downloads, was rated 4.7 stars (from 5,400+ ratings), averaged 1,200 DAUs, generated over 220,000 selfies, 13M+ selfie likes, 100,000 pet profiles, and donated over $350,000 to the Petco Foundation (a charity dedicated helping animals).

Due to shifting company priorities, Heads & Tails was shut down in early 2019.

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